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  • RLS Wins Telly Award!
    March 29th, 2011

    Red Letter Studios is thrilled to announce our newest award, given for a national TV commercial we created for RNR, a 2011 Telly Award. This is our studios first Telly but we’re sure it won’t be the last…

    RNR is one of the largest custom wheel and tire companies in the country and they have been one of our earliest and favorite clients. We’ve have had the opportunity to create a few dozen national television commercials for their franchise over the years and have won awards on over a dozen of them. This go around, we received a 2011 Bonze Telly Award from the international TV awards competition for our creation of the “RNR | You’ve Got Options” 30 second national TV spot.



    We are truly honored to receive this award, it reflects the phenomenal team that we had working on the 2 day production. For this spot, RNR asked us to create them a series of new commercials that were shot in HD and featured over a dozen vehicles with custom wheels, as well as their flagship store and displays. We had one full day of production in their east Tampa store and another full production day on an outdoor set location that featured the various wheels and cars. Our favorite moment was probably getting to drive the 2010 custom built Aston Martin around the lot (James Bond anyone?).

    A little bit of info about the Tellys:

    Founded in 1978, the Telly Awards is the premier award honoring outstanding TV commercials and programs, as well as the finest video and film productions, web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 11,000 entries annually from all 50 states plus 5 continents.”

    Needless to say, we had a great time working on this project and we couldn’t be more proud of our talented team! RNR loved the final outcome and the commercial is currently playing across the nation. This is actually the second award for this spot, the first was a GOLD (first place) RAE award from the national industry advertising awards competition put on by APRO.

    You can check out multi-award winning spot here:



    As always, we’d love to know what you think..: )

    ::Project Specs::
    CLIENT NAME: RNR Custom Wheels & Tires
    PROJECT NAME: “RNR | You’ve Got Options” :30 second TV spot
    PROJECT TYPE: General Branding, Creative Product Shots, HD
    LOCATION: Tampa, FL
    SERVICES: Concept, Creation, Production, Post

    ::Video Credits::
    Director / Producer: Adam Sutton
    Director Of Photography / Editor: AJ Hurley
    Key Grip: Bryan May
    Grip: Kurt Krautz
    Grip / P.A.: William Stead
    Voice Over: Kyle Stewart

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